Intercept Interviews
Obtain immediate, unfiltered insights that can help improve customer experience, refine a product, or understand market preferences.
Dig deeper to learn the why behind consumer choice.
Unlock the power of genuine, real-time feedback from individuals immersed in your product, service, or environment. This dynamic approach delivers fast, reliable, and context-rich insights, empowering you to enhance your offerings, elevate customer experiences, and swiftly validate your most promising ideas.
Retail Feedback
Product Testing
Event Evaluation
Customer Service Insights
Website Usability
Advertising Feedback
Let the voices of your customers guide you to success! Intercept research is a powerful tool for companies seeking to drive decisions and stay ahead in their industry.
Verified Consumers | Verified Transactions, Not Self Reporting | Capturing In The Moment Data
Intercept research captures consumer opinions and behaviors immediately after an experience—such as leaving a store, attending an event, or interacting with a product. This quick feedback ensures the data is both relevant and timely.
Genuine reactions rather than faded recollections.
Real-Time, In the Moment Feedback
Our trained intercept interviewers approach many participants in high-traffic areas, ensuring a diverse sample. This versatility allows companies to tap into varied demographics and perspectives, enhancing the richness of the data.
Ensuring your sample aligns closely with your goals.
High Engagement with Diverse Audiences
Revolutionizing In-Home Usage Tests:
How AI is Further Enhancing Efficiency and Quality
Sample Selection
Identifying and recruiting potential IHUT market research participants that best match the target profile..
Data Collection
AI-powered chatbots and voice assistants engage with users to gather feedback. Significantly increasing respondent participation.
Data Analysis and Reporting
By utilizing advanced analysis and visualization tools, AI is able to effectively process data and gain valuable insights. Furthermore, it has the ability to analyze sentiment, model topics, and summarize text, allowing for the extraction of key themes and opinions..
Technology To Further Understand Consumer Interactions
Eye Tracking
By partnering with the Forte Research Group, we can gain deeper insights into how consumers view and process visual information. Through the use of highly experienced eye-tracking technicians, we can learn what captures consumer attention as well as what drives brand loyalty.
Precision Usage Monitor
With the efyo product monitor, you can accurately track the consumption and usage of household products. This innovative system allows for the precise recording of product usage, enabling you to conduct more informative in-home testing.